Privacy Policy
Privacy Policy
Sasha Therese Pty Ltd (ABN 33 666 238 722)
Last updated: 18/05/2026
1. About this Privacy Policy
Sasha Therese Pty Ltd (ABN 33 666 238 722) (Sasha Therese, we, us or our) is committed to protecting personal information and handling it in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, hold, use and disclose personal information when you:
- visit or use our website available at https://sashatherese.com;
- purchase products from us;
- create an online account;
- subscribe to our mailing list;
- contact us or interact with us; or
- engage with us through social media or other online platforms.
2. What is personal information?
Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not and whether it is recorded in a material form or not.
3. Personal information we collect
We collect personal information that is reasonably necessary for or incidental to our business functions and activities as an online retailer.
The type of personal information that we may collect include:
- Contact details, including your name, email address, telephone number, billing address and delivery address.
- Account information, including username, password, account login details, order history, saved preferences and account settings.
- Transaction and order information, including products purchased, order numbers, purchase history, delivery preferences, returns and exchange information, payment status and related customer service records.
- Payment-related information, including payment method and transaction confirmation details. We do not ordinarily store complete credit card details where payments are processed by third-party payment providers.
- Sizing and preference information, including garment size, fit preferences, style preferences and other information you choose to provide in connection with a purchase or enquiry.
- Marketing and communication information, including newsletter subscriptions, marketing preferences, responses to surveys or promotions, and records of communications with us.
- Technical and usage information, including IP address, browser type, device identifiers, operating system, pages visited, links clicked, referring website, session information and information collected through cookies, pixels and similar technologies.
- Social media information, where you interact with us through platforms such as Instagram, TikTok or Facebook, including your username, public profile information and any messages or content you send to us.
4. How we collect personal information
We usually collect personal information directly from you, including when you:
- place an order through our website;
- create or update an online account;
- subscribe to our mailing list;
- contact us or engage with us by email, social media, online form or other communication channel;
- participate in a promotion, competition or survey;
- request customer support, a return or an exchange; or
- browse or interact with our website.
We may also collect personal information from third parties where permitted by law, including:
- payment processors;
- delivery and logistics providers;
- e-commerce platforms and website service providers;
- marketing and analytics providers;
- social media platforms; and
- fraud prevention or security service providers.
5. Cookies, analytics and tracking technologies
We may use cookies, pixels, tags and similar technologies to operate our website, improve user experience, understand website traffic, measure marketing performance and deliver relevant advertising.
These technologies may collect technical and usage information such as your IP address, device identifiers, browser details, pages viewed and interactions with our website.
We may use third-party analytics or advertising services, including services provided by platforms such as Google, Meta, TikTok or similar providers. These providers may use information collected from our website and other websites to provide analytics, advertising measurement and targeted advertising services.
You can manage or disable cookies through your browser settings. If cookies are disabled, some parts of our website may not function properly.
6. Why we collect, use and disclose personal information
We collect, use and disclose personal information for purposes connected with our business, including to:
- process, fulfil and deliver orders;
- manage payments, refunds, returns and exchanges;
- create and manage customer accounts;
- provide customer service and respond to enquiries;
- communicate with you about orders, products, services and business updates;
- send marketing communications where permitted by law;
- personalise and improve your shopping experience;
- operate, maintain, secure and improve our website;
- conduct analytics, reporting and business planning;
- administer promotions, surveys or competitions;
- prevent fraud, misuse, security incidents and unlawful activity;
- comply with legal, regulatory, tax and accounting obligations; and
- manage disputes, complaints and legal claims.
We may also use or disclose personal information for a purpose related to the primary purpose of collection where you would reasonably expect us to do so, or where otherwise permitted or required by law.
7. Direct marketing
We may use your personal information to send you marketing communications about our products, promotions, offers and business updates, where permitted by law.
You may opt out of receiving marketing communications at any time by:
- using the unsubscribe link in an email;
- following the opt-out instructions in the relevant communication; or
- by contacting us using the details provided in section 17, “Contact Us”.
Even if you opt out of marketing communications, we may still send you service-related communications, such as order confirmations, delivery updates, account notices, responses to communications from you and important information about your purchases.
8. Disclosure of personal information
We do not sell personal information. We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy, including to:
- payment processors and fraud prevention providers;
- delivery, courier and logistics providers;
- website hosting and e-commerce platform providers;
- IT, cloud storage and software service providers;
- email marketing, SMS marketing and customer relationship management providers;
- analytics, advertising and social media platforms;
- customer support and communications providers;
- professional advisers, including lawyers, accountants and insurers;
- regulators, law enforcement agencies, courts and government authorities where required or authorised by law; and
- a purchaser or prospective purchaser of our business or assets, subject to appropriate confidentiality arrangements.
9. Overseas disclosure
Some of our third-party service providers may be located overseas or may store or process personal information outside Australia.
Where we disclose personal information to overseas recipients, we will take reasonable steps to ensure that the recipient handles the information in a manner consistent with the APPs, unless an exception under the Privacy Act applies.
10. Third-party websites and social media platforms
Our website may contain links to third-party websites, applications or platforms. We are not responsible for the privacy practices or content of those third-party services.
If you interact with us on third-party social media platforms such as Instagram, TikTok or Facebook, the information you provide may also be handled in accordance with the privacy policy and terms of that platform.
Payments made through our website are processed by third party payment providers, including Stripe or other providers we may use from time to time. We do not collect or store your full credit card details. Your payment information is provided to, and processed by, the relevant payment provider in accordance with its terms and privacy policy.
To the maximum extent permitted by law, we are not responsible for any loss, damage or claim arising from the processing, storage, use or security of your payment information by a third party payment provider. Nothing in this clause limits any rights you may have under the Australian Consumer Law.
11. Anonymity and pseudonymity
Where practicable, you may deal with us anonymously or using a pseudonym. However, this may not be possible where we need personal information to provide products or services, process an order, deliver goods, respond to an enquiry, verify your identity or comply with legal obligations. You may decline to provide us with personal information we request, but that may mean that we are unable to provide services to you.
12. Security of personal information
We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. These steps may include technical, administrative and organisational safeguards such as access controls, secure systems, password protection, staff access restrictions, secure payment processing and monitoring of our website and systems.
Our website does not necessarily use encryption or other technologies to ensure the secure transmission of information via the internet. Users of our website are encouraged to exercise care in sending personal information via the internet.
No method of transmission over the internet or electronic storage is completely secure. Accordingly, while we take reasonable steps to protect personal information, we cannot guarantee absolute security.
13. Retention and deletion
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide products and services, maintain business records, comply with legal, tax and accounting obligations, resolve disputes, prevent fraud and enforce our rights.
When personal information is no longer required, we will take reasonable steps to destroy it or de-identify it, unless we are required or permitted by law to retain it.
14. Access to personal information
You may request access to the personal information we hold about you by contacting us using the details provided in section 17, “Contact Us”. We may need to verify your identity before responding to an access request. We will respond within a reasonable period.
In some circumstances, we may refuse access where permitted by the Privacy Act, including where providing access would have an unreasonable impact on the privacy of others, would be unlawful, or would prejudice enforcement-related activities. If we refuse access, we will provide written reasons where required by law.
15. Correction of personal information
We take reasonable steps to ensure that the personal information we hold is accurate, up to date, complete, relevant and not misleading.
You may request correction of your personal information by contacting us using the details provided in section 17, “Contact Us. If we are satisfied that the information should be corrected, we will take reasonable steps to correct it. If we refuse a correction request, we will provide written reasons where required by law.
16. Privacy complaints
If you have a concern or complaint about how we have handled your personal information, please get in touch with us using the details provided in section 17, “Contact Us”.
Please include sufficient details of your complaint so that we can investigate and respond. We will acknowledge your complaint within a reasonable period and aim to respond within 30 days, or otherwise within a reasonable timeframe, depending on the nature of the complaint.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
Office of the Australian Information Commissioner
Website: https://www.oaic.gov.au
Telephone: 1300 363 992
17. Contact us
For privacy enquiries, access or correction requests, or complaints, please contact:
Sasha Therese Pty Ltd
ABN 33 666 238 722
Email: hello@sashatherese.com
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time by publishing the updated version on our website.
The updated Privacy Policy will take effect from the date it is published, unless otherwise stated. The “last updated” date at the beginning of this Privacy Policy indicates when it was most recently amended.



